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From the Alderm Direct team.

The thinking behind the factory-direct model, notes on the aesthetic-laser market, and lessons from 40+ years in the industry. Written by founder Jim Kraushaar and the Alderm Direct team.

Why factory-direct is changing how practices buy lasers

A founder's view on why the rep-and-trade-show model is breaking down, and what the shift to factory-direct means for independent practices.

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