Resources · Blog
From the Alderm Direct team.
The thinking behind the factory-direct model, notes on the aesthetic-laser market, and lessons from 40+ years in the industry. Written by founder Jim Kraushaar and the Alderm Direct team.
Why I started Alderm Direct
Founder Jim Kraushaar on 40 years in aesthetic technology and why he built Alderm Direct to sell good laser technology factory-direct.
Read the post →Why factory-direct is changing how practices buy lasers
A founder's view on why the rep-and-trade-show model is breaking down, and what the shift to factory-direct means for independent practices.
Read the post →Next step
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